FEATURES OF THE GERMAN LANGUAGE OF BUSINESS COMMUNICATION ON THE EXAMPLE OF BUSINESS LAW
https://doi.org/ 10.17803/2311-5998.2018.51.11.031-035
Abstract
The article analyzes the role of the German language as a language of business communication, talks about the language of business law and the peculiarities of their use, contributing to convince the consumer to buy a certain product. Examples are given of the ways in which negative formulations can be excluded from the associative field and the goods and services offered can be described in positive words. Attention is drawn to the fact that advertising is related to psychology, i.e., in the end, it is a question of purposeful and indirect influence on a person for commercial purposes
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Review
For citations:
Balashova G.V. FEATURES OF THE GERMAN LANGUAGE OF BUSINESS COMMUNICATION ON THE EXAMPLE OF BUSINESS LAW. Courier of Kutafin Moscow State Law University (MSAL)). 2018;(11):31-35. (In Russ.) https://doi.org/ 10.17803/2311-5998.2018.51.11.031-035
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