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Native Blogosphere Advertising and New Expert Tasks

https://doi.org/10.17803/2311-5998.2022.90.2.077-081

Abstract

The article touches upon the problem of using special knowledge in the analysis of native texts, which is topical for modern expert practice. Sings of native advertising, the expert approaches to solving individual problems and identifies gaps in the legal regulation of the blogosphere are presented, and which results in a growing number of high-profile cases related to inaccurate and unfair advertising on blogs.

About the Author

E. A. Chubina
Kutafin Moscow State Law University (MSLA)
Russian Federation

Assistant Professor of the Forensic Expertise Department; Cand. Sci. (Pedagogy), LL.M, Associated Professor

9, ul. Sadovaya-Kudrinskaya, Moscow, 125993



References

1. Антропова Т. Ю. Маркетинг влияния, или Свой среди нужных, нужный среди своих // Руководитель автономного учреждения. — 2019. — № 8.

2. Быкова Е. В. Нативная реклама: речевые особенности презентации информации // Медиалингвистика. — 5 (4). — 534—544. — URL: https://doi.org/10.21638/spbu22.2018.411.

3. Судебная экспертиза в цивилистических процессах : научно-практическое пособие / под ред. Е. Р. Россинской. — М. : Проспект, 2018. — 704 с.

4. Чубина Е. А. Судебная лингвистическая экспертиза рекламы: монография. М. : Норма ; Инфра-М, 2019. — 192 с.


Review

For citations:


Chubina E.A. Native Blogosphere Advertising and New Expert Tasks. Courier of Kutafin Moscow State Law University (MSAL)). 2022;(2):77-81. (In Russ.) https://doi.org/10.17803/2311-5998.2022.90.2.077-081

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ISSN 2311-5998 (Print)
ISSN 2782-6163 (Online)