EXPANSION AS AN SIGN OF UNFAIR ADVERTISING

Abstract

This article discusses advertising as an object of information relations in the Internet and the field of information technology. It is proposed to expand the criteria for unfair advertising defined by the Federal Law of the Russian Federation of March 13, 2006 No. 38-FL «On Advertising» (hereinafter: the Federal Law «On Advertising») by adding expansive advertising to them. It is concluded that expansive advertising, in order to recognize it as such, must meet a number of criteria: obsession and undesirability for the advertising consumer, which can be expressed in unreasonably frequent repetition or in the undesirable content of the advertising provided. Also, the criterion of expansiveness is advertising that is provided to the consumer as a result of illegal collection of consumer information (data leakage on the Internet, spyware software for mobile applications, etc.). In addition, this study proposes ways to combat expansive advertising aimed at reducing its number on the Internet and in the field of information technology, for example, by setting limits and restrictions.