Legal features of the use and regulation of generative artificial intelligence for the development of innovative activities by business entities

Abstract

The introduction of ChatGPT in November 2022 by OpenAI has stimulated active discussion about the implementation of artificial intelligence (AI) in various fields such as science, entrepreneurship, and education. Although AI has been used in many areas of the economy for several years, the use of generative AI models, for example the American ChatGPT service, is becoming the information technology that sets the vector of technological progress in the use of AI. The main areas of application of generative AI are quite simple: it is not only the creation of video and audio files as the results of intellectual activity, but also the use of this technology to predict business decisions, make such decisions, in corporate governance, etc. The extent to which the use of generative AI is justified and does not create legal uncertainty is a debatable issue. In this connection, various positions on this issue are expressed in the scientific literature.

At the same time, the legal regime actually applied to such artificial intelligence does not create legal certainty for business entities when using it. In summary, this article contributes to the growing academic discourse in an area of /significant research regarding the potential impact of AI and offers practical insight into how to use this technology to develop new or improve existing business models, taking into account its legal characteristics.