INTERNET-ADVERTISING IN THE AGE OF DIGITALIZATION

Abstract

Due to affordability and wide audience reach, the Internet has become a leader among the ways of advertising distribution. Considering this, the Russian legislator for several years has been trying to resolve issues connected with distribution of advertising on the Internet, but even with a cursory glance at the legal support of this institution, a significant number of «white spots» are found. At present, new types of advertising are also appearing. They are inherent directly to the Internet. In this regard, the article deals with issues connected not only with the new types of Internet advertising, but also with legal regulation of this method of advertising. Analyzing the issue of legal regulation of advertising distribution on the Internet, the authors come to the conclusion that it is necessary to regulate this issue in the Federal Law of March 13, 2006. № 38-FL «On Advertising». The article also considers the numerous types and subspecies of Internet advertising and presents its classification.