Currently, business and professional entities are increasingly implementing artifi cial intelligence technologies in their practice. Algorithms and various language models are widely used to make both corporate and decisions aimed at choosing a counterparty and concluding various types of transactions, including government contracts. All these prerequisites have a serious impact on both the legal conditions for decision-making and raise a number of ethical issues. To a certain extent, this state of aff airs leads to social and legal discrimination, algorithmic bias, and other negative legal consequences such as manipulation or even monopoly. The existing Codes of Ethics in the fi eld of artifi cial intelligence in Russia, as well as the draft law on artifi cial intelligence, only partially address these challenging issues, which are developing both in legal scholarship and in law enforcement practice. However, on the other hand, concerns have arisen regarding the application of the provisions refl ected in the draft law. Although, on the other hand, on the contrary, there are concerns about the application of those provisions that are refl ected in it (the draft law). In this regard, in our opinion, the developed system of legal means and principles, as well as the creation of industry self-regulatory organizations, will complement the mechanism for using artifi cial intelligence as an «assistant» to solve routine issues by business and professional entities.