This article is devoted to the consideration of contemporary types of trademarks. The legislation of the Russian Federation and international agreements provide for different approaches to determining the  protectability of trademarks. The article includes the classification of  trademarks by the form of expression, by the number of subjects and the division of marks  into ordinary and well-known. The article analyzes the  norms of international agreements and national legislation on the protection of trademarks. It should be noted that in recent years there has been an increase in new non-traditional trademarks. Three-dimensional, sound, light and other equally interesting signs  can be noted as examples of non-traditional marks. Nevertheless, unscrupulous competitors register similar, confusingly similar trademarks, cause confusion among consumers about products, create an illusion about the high quality of the product being produced, imitate and imitate images of the desired trademark. And there are many examples. Judicial practice on the violation of trademark rights confirms this. It is important to emphasize that the emergence of new types of trademarks promotes business development and competition. Bona fide copyright holders will register new, different from other trademarks, which, possibly, over time will establish themselves in the market.